As the music and the artist of the music video place in the genre of indie our target audience will be aged between 15 and 21. They will mostly be hipsters who dress differently to the majority of the population. The demographic of the audience would be in rating E as they would most likely be students or apprentices who dont have/earn too much money.
Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. The uses and gratification theory is an audience-centered approach to understanding mass communication. Differing from other media effect theories that question "what does media do to people?", UGT focuses on "what do people do with media?"
We are using the Uses and Gratifiation theory for our audiecne as our music video will reflect how most of out audiecne will live there lives and what they do with them. So therefore they will have a good understanding of the videoand be able to relate to it.
Adam Russell
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