Music Video Conventions

Music Video Conventions

Indie is short for independent, indie music is a mix of lots of different types of music, including pop, jazz, rock, blues and even poetry. The genre was first introduced in the 1950's - Indie bands would have played in small venues or even garages. Indie music isn't particularly popular and some of the most well known bands would have started by 'gigging' in small venues or garages as they had a low budget to perform. In the 2000's the music industry developed and there was a growing importance of the internet this was helpful for indie bands as they were able to become more successful globally.

Editing
Most videos in the indie genre would usually use special effects in order to make their video run more smoothly or to create an effect to make the audience feel like they are apart of the music video. Shots are usually cut either fast or slow to reflect the pace/beat of the music video. The black and white effect is also very popular and used a lot as it creates a sad and deep feeling. An example of this is Ed Sheeran's music video for 'The A Team'.

Camera
The must common type of camera shots used in indie music videos are close up shots as it introduces the star and creates more of a connection with the singer/band and the audience. It also conforms with Goodwin's theory as it includes close ups and one of his theories is that all music videos should contain a close up of the singer. Close up shots highlight the artists talents when they are singing and it also shows their emotions. Long and wide shots, as well as establishing shots in order to set the scene. An example of this is The Kook's music video 'Naive'.

Setting
Indie music videos are known to be relatively low budget, the main settings of the video are in the studios, beaches, cities, parks, etc. These are places which can be accessed easily and they can create a very mysteries setting but keeping it basic at the time. With this in mind we have decided to film our music video using an urban setting.

Mise en Scene
Mise en scene plays a larger role in music videos and especially in the indie genre. This is because a lot of indie artists often have a retro look and this can often be created through the use of props and their clothing. Costumes give people their identity and set them apart from everyone else. Make-up is an important part of music video's too as they help to set the time period. For example, Paloma Faith has very subtly makeup in her videos with a pale face and red lipstick, this suggests that her music videos are supposed to be similar to the 50's.

Cameron Eade